ANVÄNDA FOUNDING PRINCIPLE IS "USE THE BEST TOOL" FOR THE TASK AHEAD.
Based in Stockholm, Sweden, Använda is a design driven global accessories brand that produces great f*cking products for everyday use.
WE DIDN’T SET OUT TO START A BRAND. WE JUST WANTED A BETTER F*CKING BAG
Bags got complicated. Pockets for everything, features for nothing. So we built the opposite — gear that works, wears well, and actually makes sense. Simple where it should be. Solid where it matters.
$3M+ RAISED BY PEOPLE WHO ACTUALLY GIVE A F*CK ABOUT BAGS
No hype. No tech specs no one asked for. Just 17,170 people who were tired of bags trying to be gadgets.
We launched on Kickstarter, broke records, sold out, and kept building. Today, Använda is still independent — and still making bags that carry your sh*t, not a bloated feature list.
WHERE IT ALL STARTED
We were tired of bags pretending to be something they weren’t — smart, connected, "optimized."
So we stripped it back and built what mattered: simple function, better materials, real design.
That’s what made Använda One a fan favorite — and why it still holds up today.
BUILD SMART. STILL SIMPLE
Använda Two took the same philosophy and added just what mattered — structure, subtle storage, and sleek trim.
It’s for longer days, heavier gear, and zero tolerance for fluff.
Still carry-anywhere. Still doesn’t scream “tech bag.”